I'm Annalena, a coach, consultant, and a firm believer in the power of growth and transformation
— both personally and professionally.

As a seasoned project and change manager, with a deep passion for driving transformative initiatives. I specialize in digital transformation, customer experience, way of working as well as performance and wellbeing, guiding organizations through transformative initiatives with impactful results. My consulting approach is focused on delivering meaningful outcomes that resonate both organizationally and individually.

In addition to consulting, I’m a dedicated coach. My coaching journey began over eight years ago when I realized my empathy and curiosity were gifts that could help others live their best lives. Since then, I’ve trained in systemic coaching, NLP, and high-performance Flow coaching, supporting individuals in unlocking their potential for personal growth and professional success.

Beyond titles, I’m also a mom, partner, and friend, committed to living a meaningful life aligned with my values. This drives my passion to help others explore what it truly means to live their best lives.

Whether you're seeking to ignite change within your organization or pursue personal transformation, I’m here to guide and support you. Together, we can unlock new possibilities and achieve the success you envision.

What my coaching clients say.

"During our coaching sessions, Annalena offered me a space where I felt both listened and actively challenged, the two most important ingredients I need in a coaching space. I appreciate her clean listening skills and short but impactful interventions."

Claudiu Bud - Director Strategic Transactions
“Annalena has a very authentic style in everything she does and the coaching sessions with her helped me deep dive safely into some uncharted sensitive areas. I appreciate her sense of focus and the clarity she has in lightening the way ahead!”

Olivia Petre - Organizational Psychologist and Coach
"Annalena is an amazing and experienced coach, her holistic approach helped me to become more aware of my patterns which were holding me back. She is an excellent listener and her sense of humor always made our conversations very enjoyable."

Eva Vanova - Senior Learning Consultant

I'm Annalena, a coach, consultant, and a firm believer in the power of growth and transformation — both personally and professionally.

"During our coaching sessions, Annalena offered me a space where I felt both listened and actively challenged, the two most important ingredients I need in a coaching space. I appreciate her clean listening skills and short but impactful interventions."

“Annalena has a very authentic style in everything she does and the coaching sessions with her helped me deep dive safely into some uncharted sensitive areas. I appreciate her sense of focus and the clarity she has in lightening the way ahead!”

"Annalena is an amazing and experienced coach, her holistic approach helped me to become more aware of my patterns which were holding me back. She is an excellent listener and her sense of humor always made our conversations very enjoyable."

I'm Annalena, a coach, consultant, and a firm believer in the power of growth and transformation
— both personally and professionally.