Catalyst For Change

Moving People and Organizations Into Their Next Chapter

Change isn’t just inevitable — it’s necessary for growth. But knowing something needs to shift doesn’t mean knowing how.

That’s where I come in.

I am a ‚Firestarter’, supporting individuals and organizations in moments of transition — when systems no longer serve, when roles evolve, when something bigger or different is emerging.

With a clear head and a fresh perspective, I bring structure to uncertainty, fuel change, and help you design what’s next — intentionally, strategically, and with staying power.

From redefining your path to reshaping systems — I help people and organizations create meaningful, lasting transformation.

How can I support you or your organization?

Are you looking to bring your life to the next level, to create a life that you truly love? I can support you in exploring what success means for you personally, enhancing your performance and thus creating meaningful change in your life.

Are you looking for someone to support your change or transformation initiatives, helping you to ensure your organization is set for the future? Do you want support optimizing your own or your team’s performance?
I will happily help you to create meaningful impact.

Hi, I’m Annalena

I am a ‘Firestarter’: I inspire movement, spark new possibilities, help others shift perspectives and bring deviating ones together. I help people to take meaningful action. 

I am also a seasoned project and change lead, with a deep passion for driving transformation, whether it is in organizations or in individuals.

Learning and curiosity are two of my strongest drivers and values in life.

I am also a systemic coach, passionate about diving deep into human performance, transformation and growth.

If you are looking for someone to support you personally or your organization in time of change and transition, you are in the right place.

I am a German living in Amsterdam, which means that I work in German, English and Dutch.

What my Coaching Clients say

  • "Annalena has a very authentic style in everything she does and the coaching sessions with her helped me deep dive safely into some uncharted sensitive areas. I appreciate her sense of focus and the clarity she has in lightening the way ahead!"

    Olivia Petre - Organizational Psychologist & Coach

  • “Annalena's showed me how to identify my "flow" states and provided practical tactics to maintain them. This has had a tremendous impact on my work, allowing me to sustain high energy levels and avoid significant highs and lows.”

    Ezgi Karabat - Innovation Consultant

  • “The coaching with Annalena was very inspiring. The sessions gave me back my self-confidence and clarity. I can now see more clearly which path I want to take in the coming months in order to develop professionally.”

    Marc Hoffmann - Journalist

  • "Annalena’s positive and open mindset created great energy during the sessions. The coaching helped realize it was time for a bold move in my career, I did make that change, and soon will be working abroad and taking on new adventures."

    Dirk-Jan Palland - Product Lead

Check out my Blog

In my blog, I share insights on how to improve performance, bring more Flow into your life and strengthen mental resilience, helping you become more productive while maintaining balance in your life.

My goal is to guide you towards a more fulfilled and meaningful life.

I also share my personal journey, along with practical tips, research, and reviews, offering you a blend of inspiration and actionable advice for your own growth and wellbeing.